Framers Make Better Decisions In The Age of Big Data

תקציר:
We're often told that humans make bad decisions and that more data is better. But this is backwards: people are good at decisions precisely because we can imagine realities beyond the data. Great outcomes don't depend so much on the final moment of choosing but on generating better alternatives to choose among. That's framing. It's a cognitive muscle we can build to improve our lives, our work, and our future.

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